Hi, I’m Laura.
I’m a designer who loves snacks and solving problems.
I’m a Philly-based designer with a background in corporate marketing and over a decade of experience in branding and visual design. I started in graphic and print design, and have since expanded into user experience, web, and the systems that hold it all together.
Conversion & Web Redesign
UX Research • UX/UI Design • Web Design • Brand Evolution
Full funnel UX audit and redesign of web pages to reverse declining conversion
Logic Engine
UX/UI Design • Research • Downstream Application Integration
Logic engine for storing, updating, and approving business rules to automate authorization processing
List Tool
UX/UI Design • Workflow Simplification
Storage and governance for procedure code lists and integration with logic engines
Tricktionary
UX/UI Design • Information Architecture • Research • Branding